Direct Selling in the Netherlands - New Market Research Report
Direct selling showed a lacklustre performance in 2012. Whilst positive value growth was maintained, the performance slowed down from 2011. Increasingly, direct selling is considered to be old-fashioned, compared to the growing popularity of online shopping. Dutch retailers gravitate towards internet retailing, thanks to the relatively low cost level of promotion and distribution. Meanwhile the mainstream consumers find it more convenient and less time consuming to order their products through...
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