New Market Study, "Hot Drinks in Greece", Has Been Published
Hot drinks sales declined marginally in both total value and volume terms in 2012. Despite the ongoing recession that led to significant salary cuts and shrinking disposable incomes, coffee, the largest category within hot drinks, performed satisfactorily in retail volume terms. This can be attributed to the strong coffee culture in Greece, with Greeks continuing to consume several cups of coffee a day. Most Greeks, however, were forced to trade down either to less expensive brands or to opt...
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