Just Released: "Tissue and Hygiene in Indonesia"
Tissue and hygiene is still expanding strongly, with value sales increasing at double-digit pace throughout the review period. This situation continued in 2012, although value growth was slower than in 2011. Steady improvement in living standards and consumer purchasing power in Indonesia translated into a continued shift from reusable products to disposable tissue and hygiene products, with rising demand for convenience being a major driver of growth. Urbanisation and the proliferation of...
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