New Market Report: Home Care in Indonesia
2012 was another solid year for growth of the home care industry in Indonesia, which posted healthy value growth comparable to the performance seen in 2011. Good performance was achieved largely due to consumer trends to upgrade to more convenient and thus more expensive product formats, as well as products with value-added features. Increasingly urban lifestyles also boosted the performance of various products, with increased penetration of washing machines and greater numbers of urban...
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