Hot Drinks in Italy - New Study Released
2012 was a year of crisis for the Italian market and consumer confidence hit lower levels than in 2011. Unemployment rates recorded higher levels than in 2011 and consumers, in general, remained very careful to limit expenditure on grocery shopping. Unit prices were on the rise and consumers tended to cut expenditure on non-essential products, which affected hot drinks to varying degrees depending on the category. Hot drinks failed to weather this storm, also due to high levels of maturity...
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