New Market Study, "Beer in Norway", Has Been Published
The beer drinking culture is growing more sophisticated in Norway. In earlier years, lager beer, such as Ringnes Pilsner, embodied the concept of beer for most Norwegians. Beer was enjoyed most often when socialising with friends, eating grilled food, or with traditional Christmas dinners. The situation is very different in 2012, underpinned by a wide selection of beer flavours and genres to pair with food or an occasion. The development of craft beers in particular is creating a new culture...
View full press release