New Market Study, "Incontinence in Germany", Has Been Published
About 10 million people in Germany supposedly suffer from incontinence in 2012 and according to German health organisations, these numbers will increase continuously. The demand for incontinence products increases accordingly, generating value growth of 7% in 2012. This is mostly due to the fact that the German population is ageing rapidly and incontinence is mainly age-related; over 30% of incontinence product customers are over 80-years-old. 40% of women over the age of 60 suffer with it. But...
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