Report Published: "Underwear, Nightwear and Swimwear in Malaysia"
A slowdown in economic recovery around the globe did not have a significant negative effect in Malaysia, where consumer confidence continued to rise, which in turn increased the purchasing power of local consumers. Hence, rising purchasing power also encouraged more consumers to switch to branded underwear, nightwear and swimwear in Malaysia. Some consumers tend to feel happier when wearing branded underwear and swimwear, which gives a boost to their self-esteem.
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