New Market Study, "Toilet Care in Denmark", Has Been Published
In 2011, Brauner A/S relaunched Ambi Pur in ITBs, thus challenging the hegemony of Unilever and Reckitt Benckiser, the Closan and Harpic brands of which represented the major retail share. This launch was highly successful, as Ambi Pur reached a retail share of 29% within ITBs in 2012. This development opens up certain perspectives for ITBs, which had been in decline in Denmark for some years. The addition of one more major brand will most likely mean that more shelf...
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