Sports and Energy Drinks in the Czech Republic - New Report Available
Off-trade consumption of sports and energy drinks continued to increase in the country. Sports and energy drinks was a relatively small category within soft drinks and its per capita consumption remained low compared to other European countries, allowing room for further development. In 2011 and 2012, companies were active in introducing new variants and formats and they followed clever promotion (e.g. sponsorship of sports events and summer festivals, discount offers, multi-packs) to attract...
View full press release