New Market Study, "Food Preparation Appliances in Hungary", Has Been Published
Sales of food processor appliances showed improvement in 2012, with increasing volume and current value sales. This growth is a result of growing unit prices (deriving from the VAT increase) on one hand, and effective marketing and most importantly promotion and discounting. Volume sales increased at a very moderate 1%, which is far below the average review period growth rate, while in terms of value sales, 2012 brought much higher growth (5%) than average.
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