Microwaves in the Netherlands - New Market Report
Sales of microwaves continued to be impacted by the economic crisis in 2012, which led to Dutch consumers renewing their savings habits. In light of the uncertain economic outlook, consumers demonstrated a growing tendency to hold back on purchases not deemed absolutely necessary, including the purchase of microwaves. With a possession rate of 69%, microwaves are not regarded as an indispensable consumer appliance in the Netherlands, and a growing number of households decided to postpone the...
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