Recent Study: Men's Outerwear in Saudi Arabia
While growth in men's outerwear was supported by rising disposable incomes and positive consumer sentiment, the ongoing Westernisation trend and men seeking to dress more formally had a positive impact on sales. While women must by law wear abayas in public, men have considerably more freedom in their appearance in comparison to women in Saudi Arabia and during the review period as a whole, there was a marked shift from traditional garments such as thobes to Western outfits.
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