Market Report, "Dishwashing in Thailand", Published
Dishwashing, particularly hand washing, is approaching maturity due to significant product penetration nationwide; on the other hand, automatic dishwashing remained insignificant in 2012. Being in the mature stage has pushed many top brands to compete aggressively in terms of price and product innovation. The review period saw new, innovative products, such as new formulas, new scents and private label products emerge, which are now widely available.
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