New Market Research Report: Soft Drinks in Brazil
In 2012 soft drinks off-trade value sales rose by 17% to reach R$45.2 billion; the current value growth was faster than the current value CAGR of 15% seen during the 2007-2012 period. On the other hand, the 5% growth in off-trade volume sales in 2012 was in line with the CAGR registered between 2007 and 2012, signalling price adjustments in that year. In 2012 IPI taxes continued rising for beverages such as carbonates and bottled water, forcing the leading players...
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