New Market Research Report: Bleach in Norway
The bleach category is defined by two opposing trends. People of Norwegian origin are switching to specialised products, whilst new immigrants are sustaining demand. Demand for bleach among most Norwegian households is declining as consumers are concerned with the ecological impact of the product and prefer to buy specialised cleaning products with eco-friendly and biodegradable formulas. This has been driving down volume and value sales of bleach in the review period. Unlike many other...
View full press release