New Market Research Report: Bottled Water in Taiwan
Consumers were encouraged to take their own bottles rather than purchase bottled water, and research published in the trade press and the news frequently informed local consumers that bottled water is not cleaner than tap water. Thus, consumers purchased bottled water when they did not want to gain additional calories in their bodies. However, the increase in sugar-free RTD tea provided a healthy alternative and deterred the sales of bottled water to some extent.
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