Direct Selling in Russia - New Study Released
Direct sales became more attractive to the Russian customer in 2012. Main reasons for positive feedback were lower prices of a product compared to the product on the shelves, wide range and more information about direct sales from reliable sources (TV, ad campaigns with celebrities, positive reviews on specialised forums, etc). There was reduced negative perception about direct sales channel among customers in 2012 according to research by the Russian Association of Direct Sales (www.rdsa.ru).
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