Cider/Perry in Finland: New Research Report Available at Fast Market Research
Cider declined by 12% in total volume terms in 2012. The tax raise, as well as the poor summer, seriously undermined demand in 2012. However, cider has seen declining development each year of the review period. This is a result of the fact that the market is mature with high per capita consumption and because competition from wine-based RTDs was massive during the review period. The fact that the high level of new launches in 2012, as well as during...
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