New Market Study, "Alcoholic Drinks in Bolivia", Has Been Published
The year 2012 witnessed healthy growth across alcoholic drinks in Bolivia. Although the prices of products were affected by tax increases, consumers continued to spend parts of their disposable incomes on beer, wine, and spirits. Companies managed to attract consumers to their products by developing new market niches and by offering products that targeted these consumers. Young adult consumers, particularly females, are quickly becoming the focus of attention for new product development. At the...
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