New Market Study, "RTD Coffee in Malaysia", Has Been Published
The coffee-drinking culture became more viable in Malaysia which influenced the demand for RTD coffee domestically during 2012. More consumers sought RTD coffee due to the convenience provided by RTD coffee cans where they can grab and consume coffee on-the-go. Moreover, RTD coffee also served as a cheaper alternative to coffee sold by coffee specialists, such as Starbucks and Coffee Bean. However, more branded RTD coffee cans were also gradually introduced in Malaysia to meet evolving demand...
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