Just Released: "Fruit/Vegetable Juice in Portugal"
Fruit/vegetable juice suffered growing competition from alternatives in Portugal towards the end of the review period. RTD tea particularly posed strong competition, with still RTD tea having a naturally healthy positioning and often containing fruit juice. The widening range of green or herbal still RTD tea further increased this product's healthy image and attracted consumers towards the end of the review period. RTD tea not only offers a healthy image but also offers a lower unit price in...
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