Report Published: "Wipes in Cameroon"
Consumers continued to show little interest in specialist wipes in 2012. This is largely the result of barriers to the expansion of the consumer base such as lack of advertising and consumer sensitivity to prices. Wipes benefits from a very narrow and largely urban consumer base whose product awareness remains very low. Supermarkets/hypermarkets also played a role in influencing consumer interest. Most outlets cut back on shelf space allocated to these products which hindered sales, despite the...
View full press release