Market Report, "Air Care in Russia", Published
Air care saw positive development in 2012. The improving economic climate was among the key drivers of growth of the category. Although spray/aerosol air fresheners remained the most popular air care format, accounting for 73% of retail value sales in 2012, the growth of air care as a whole was driven by developments in the other air care categories such as electric, candle, car and other air care. Consumers continued switching to more value-added and interesting formats, which do not...
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