New Market Study Published: Electronics and Appliance Specialist Retailers in Germany
Electronics and appliance specialist retailers saw its first year of decline in 2012 in current value terms, after seven years of positive growth. The main reason for this was the growth of internet retailing. Whilst store-based sales are still predominant in consumer appliances, a strong shift towards internet retailing affected consumer electronics. Consumers read up online before they choose the brand and type of new equipment, and then also searched for the cheapest price online. This trend...
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