Sports and Energy Drinks in the US - New Market Report
Health concerns surrounding sports and energy drinks continued to grow in 2012. Off-trade volume sales of sports and energy drinks grew by 5%, after growing by 16% in 2011. In off-trade value terms, sales of sports and energy drinks grew by 11% in 2012 to reach US$15.9 billion after growing by 12% in 2011. The 5% off-trade volume gain in 2012 was still an improvement over the 4% review period CAGR, which had taken a fall during the economic recession,...
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