New Market Study, "Hair Care in Bolivia", Has Been Published
During 2012, Bolivian consumers continued to look for hair care products which are positioned to suit their specific gender. As a consequence, many of the hair care brands which did previously not engage in gender segmentation began to offer products which target either men or women. Many Bolivian consumers are now more aware than ever of the different needs of female and male hair and this motivated them to look for products which can satisfy these unique gender needs. In...
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