Recent Study: Bottled Water in Japan
Bottled water experienced an abnormal year in 2011, growing by 26% in total volume terms. Following the March 2011 earthquake, subsequent tsunami and an unprecedented radiation leak from the Fukushima power plant, which contaminated tap water, the demand for bottled water spiked due to anxiety about the safety of tap water among consumers. Faced with a national emergency, the government requested that major water suppliers expand their production as well as relaxed regulations pertaining to...
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