Emergency Contraception in Bulgaria - New Study Released
Emergency contraception increased by 12% in current value terms] to reach BGN1 million in 2012. Escapelle, a product from the Hungarian company Richter Gedeon, drove value sales in the category. Escapelle was launched in 2007, supported by a massive marketing campaign which included television, radio, billboard and magazine advertisements and various sponsorships. This not only successfully popularised the product, but also created awareness of emergency contraception products, and their usage...
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