Market Report, "Analgesics in Ireland", Published
Several new product launches during 2011 and 2012 specifically targeted women, in response to the growing trend amongst consumers for products targeted towards specific conditions or with specific properties. For example, GlaxoSmithKline (Ireland) launched Panadol Woman, whilst Reckitt Benckiser Ireland launched a similar product, Nurofen Express Period Pain, aimed at relieving menstrual pain, and targeting young women in particular. Meanwhile, Deep Heat Muscle Rescue from The Mentholatum Co...
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