Report Published: "Apparel in Brazil"
Apparel continued to show great performance in 2012. The market was benefited from growing disposable income, which enabled consumers to seek sophisticated value-added products. As a result, large apparel specialist retailers have invested in partnerships with renowned fashion designers and marketing campaigns endorsed by celebrities in order to associate their products with the latest fashion trends and good quality. This strategy was also adopted to distinguish from low- and mid-end brands,...
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