New Market Report Now Available: Calming and Sleeping in France
In 2012, the preference for herbal and soft medicines, which emerged a few years ago, remained robust. French women, who account for more than 60% of total value sales (including Rx drugs) of calming and sleeping products in France, tend to favour softer drugs for calming and sleeping. On a more general level, there was also growing concern over potential addiction to standard/chemical drugs, as well as adverse secondary effects. The Mediator scandal in France accentuated such concerns amongst...
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