New Market Study Published: Analgesics in Macedonia
In 2012 analgesics continued to benefit from the growing self-medication trend. This trend is in line with the general trends in the region. Strong media consumer health coverage and widely available information via internet provide consumers with enough information to make them confident to make their own health assessment and implement self-medication. The complexity of the Macedonian healthcare system continues to encourage consumers to favour getting health and medication advice from the...
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