New Market Research Report: Baby and Child-Specific Products in Greece
The harsh economic conditions had a negative impact on consumer behaviour and spending trends. Greek parents are willing to provide for their offspring even at the expense of their own personal care budget. Decreased spending power, nonetheless, meant that consumers had to restrict the total amount spent on purchases and search for offers and discounts. The slow but steady course towards somewhat more sophisticated ingredients and premiumisation observed in previous years of the review period...
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