Just Released: "Sanitary Protection in Kazakhstan"
The popularity of sanitary protection products in the country is growing continuously. These products are already perceived as necessities, and female consumers expect them to offer not only protection, but also discretion, comfort and shape. It is evident that Kazakhstani consumers tend to choose towels with wings and ultra-thin towels with wings. Furthermore, together with on-going urbanisation and an increasing number of working women, the popularity of tampons and intimate wipes is growing.
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