Recently Released Market Study: Large Cooking Appliances in Turkey
Large cooking appliances are populated with a large number of brands offered both by numerous domestic manufacturers of different scales and by international brands that are imported or manufactured under license by domestic producers. Especially the low levels of technology involved in low-end products including built-in hobs, ovens and hoods allows a large number of manufacturers to continue their presence in the market even with minimal volume shares. They use a push strategy to reach the...
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