Laundry Care in Ireland - New Market Research Report
Consumers were hit hard by ongoing economic concerns in 2012, with ongoing austerity measures and high unemployment eroding disposable income levels. Consequently, many rationalised their purchasing patterns within laundry care as they sought to save money. This resulted in many product areas seeing volume decline in the year, as consumers cut back on purchases of non-essential and higher-priced niches and also sought out the most affordable options. This trend mainly impacted niches such as...
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