New Market Research Report: Sanitary Protection in South Korea
Regardless of the decreasing numbers of females aged 10-54, which comprise the main sanitary protection consumers, sales increased by 3% in retail value terms in 2012. This positive performance was due to the growing popularity of premium products among consumers, resulting from increasing interest in personal care and minimising any skin problems during usage, and worries about the potential risks from chemical ingredients contained inside sanitary protection.
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