Recent Study: Ear Care in Germany
In Germany in 2012, retail value sales of ear care increased by 3% to almost EUR27 million, making it still one of the smallest niche categories of the OTC market in Germany. According to industry experts, growth was mainly caused by current users increasing their consumption rather than new users. All in all, most Germans either only used cotton buds and similar products from cosmetics (mainly for ear wax removal) or went to a doctor when they had a problem...
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