New Market Study Published: Fragrances in Romania
Premium fragrances are far more popular than premium goods in other categories and beauty specialist retailers generate the highest sales of all channels. Online retailers are also pretty successful in this area and their prices attract new customers. For example, the site Aoro.ro (owned by Parfumes.cz/Internet Shop SRO) had a very good performance over the last two years of the review period, because of its low prices for premium fragrances and despite the fact that the trust in the company...
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