Just Released: "Sportswear in Taiwan"
Since 2010, the sports trend in Taiwan has grown exponentially as continuous government efforts to encourage exercise and participation in sports and increasing health-consciousness result in more and more Taiwanese consumers actively changing their lifestyles to include sports. In 2012, the trend continued, with increased participation in sports being seen, particularly in marathons and cycling. Marathon participation is increasing in popularity as a result of a successful advertising campaign...
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