Vitamins and Dietary Supplements in Japan - New Market Research Report
Vitamins and dietary supplements declined in value by -0.3% in 2012. Although dietary supplements increased in value by 1%, vitamins declined in value by -3% in 2012. In line with the growing health awareness in Japan, the popularity of dietary supplements increased over the course of the review period, especially among elderly and middle-aged Japanese consumers. However, vitamins struggled to achieve positive growth towards the end of the review period as significant numbers of Japanese...
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