Market Report, "Concentrates in Iran", Published
In 2012, concentrates continued to post a positive performance with total RTD volume growth of 14%. Alifard Co, the category leader, offers liquid concentrates in large size formats of up to one gallon. Low unit prices and a high dilution ratio make these products affordable and cost effective, particularly for low-income consumers. Over the review period advertisements for liquid concentrates increased consumer awareness of these products.
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