New Market Report Now Available: Sports and Energy Drinks in Cameroon
Sports and energy drinks continued to be dominated by energy drinks in Cameroon, with sales of sports drinks negligible due to low consumer awareness and lack of availability. Consequently, sales continued to be hampered by a limited consumer base, in part as a result of low advertising budgets among the main operators, and also a lack of interest among the target consumer base; however, 2012 saw a change in this category as Source du Pays introduced the energy drink Reaktor...
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