New Market Study, "Depilatories in Brazil", Has Been Published
In 2012 Procter & Gamble launched a new woman's razor under the Gillette Venus brand. The new product is a female version of the men's 3-blade Mach3. The new razor also has a lubricating strip with aloe vera and vitamin E. According to the company women in Brazil still use specific men's products for shaving, and thus Procter & Gamble expects to increase consumption among women through value-added products such as Gillette Venus.
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