Recently Released Market Study: Sports and Energy Drinks in Greece
Total volume sales of sports and energy drinks declined by 8% in 2012 over the previous year to reach 5.9 million litres. The bulk of sales are accounted for by sports drinks, which totalled 3.6 million litres in 2012. Sports drinks however performed the worst, with off-trade volume sales declining by 10% in 2012 over the previous year. This was due to minimal investment in terms of marketing and new product launches and a further increase in the average unit...
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