Market Report, "Underwear, Nightwear and Swimwear in the US", Published
Overall, value sales of underwear, nightwear and swimwear increased by 3% in current value terms in 2012, to reach US$23.6 billion, whilst volume sales increased by only 2%. A similar trend was observed across underwear and swimwear, in which current value growth preceded volume growth. This can be attributed to a continuing trend towards premiumisation, as well as an increased focus on style by both men and women.
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