Colour Cosmetics in the Philippines - New Study Released
The growing interest in colour cosmetics in the Philippines continued to boost sales of such products. During 2012, sales of colour cosmetics increased by 8%, pushing up sales to Ps6.8 billion. This dynamic performance was stimulated by Filipinas' willingness to try new make-up colours to create different looks. Manufacturers were successful in increasing the consumption of their brands by launching new shades, and teaching consumers to use make-up for different occasions.
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