New Market Report: Concentrates in Japan
Concentrates grew by 1% to reach sales of JPY49 billion in 2012. The growth was driven by liquid concentrates, which grew by 2% in total value terms. Liquid concentrates comprises three types of products - lactobacillus concentrates, vinegar concentrates and concentrated coffee and tea products by hot drinks producers - with the former two types increasing their popularity. The increasing popularity of vinegar concentrates was driven by Korean products such as Hong Cho, which aggressively...
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