Report Published: "Surface Care in Kazakhstan"
At the end of the review period, surface care in Kazakhstan consisted of a wide range of both multipurpose and specific-use products. The category was near to saturation in 2012, with a broad range of manufacturers and brands present. However, since price sensitivity is still strong among consumers, they tended to purchase products offered at a discount or products offering good value for money, such as those in larger pack sizes. However, consumers still remained interested in product...
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